![]() ![]() That’s how it went down with Telluride, where there is no desire to sell, even as other resorts sell for more than double the traditional resort pricing based on multiples of earnings. Last week, the Colorado industry buzzed with whispers that Telluride was bowing out of the Mountain Collective for the 2018-19 season, leaving the iconic southwestern Colorado ski area with the Epic as the only option if it wanted to play in the way-past-simmering season pass war.Įven with these two gargantuan operators spending record amounts on ski areas such as Whistler and Deer Valley in Utah, Jensen expects Vail Resorts and Alterra to ramp up alliances rather than make purchases to build a network that amplifies their season passes. When Alterra introduced the Ikon Pass last week, Telluride was conspicuously absent, despite its ballyhooed inclusion in the 2016-17 Mountain Collective pass.Īspen Skiing Co., which is owned by the Crown family that joined Denver’s KSL Capital Partners to form Alterra, forged the Mountain Collective last year, offering limited days at 16 independent destination resorts. The seven-day and four-day Epic Passes, which offer a total of seven or four days at Vail Resorts’ top destinations, will now include Telluride. The deal also offers half-off lift tickets for extra days and reciprocal perks for buyers of the unlimited Telluride season pass, which this season sold for $2,100. While the Epic Pass has thrived with its offer of unlimited access to all of its resorts - including some of the continent’s top ski destinations, including Whistler Blackcomb in British Columbia, Park City in Utah and Stowe in Vermont - next season’s Epic Pass provides only seven days at Telluride, with no blackout dates. And it’s good for the sport, good for the industry and good for skiers and snowboarders.” “For the sport and the ski industry, this is a transformational tipping point in how winter sports participants are going to choose where and when to ski,” said Bill Jensen, a ski industry veteran who heads Telluride Ski & Golf Resort as part owner with California investor Chuck Horning. The two passes could soon account for up to a third of all North American skier visits, and the winners in the snowy skirmish will be skiers. ![]() Last week, Denver-based Alterra announced its Ikon Pass, an alliance of 23 owned and partner resorts that would vie to unseat the decade-old Epic Pass’ 750,000 annual sales. Skiers and snowboarders notched yet another victory Monday as Telluride ski area joined the Epic Pass for the 2018-19 season, the first limited-access partner to take up with Vail Resorts as it squares off with Alterra Mountain Co. Digital Replica Edition Home Page Close Menu ![]()
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