![]() ![]() I bought XP 12 on launch day and would love for it to succeed, but this slide doesn’t mean anything. ![]() If the slide could have said “XP 12 outsold XP 11 in the first week by a factor of 5x”, you better believe they would have said it! When you don’t have hard data, you do stuff like this. ![]() General rule - marketers love nothing more than hard data because it makes our lives so much easier. Windows Installer Mac Installer Linux Installer (64-bit) One installer, all of X-Plane 12 The same installer you used to install the demo can also be used to update an existing copy of X-Plane, or install an X-Plane product purchase. Also, most successful can mean anything from “one more unit sold” to “thousands more units sold”.Īnd that’s not even getting into “success” - sales? Servers didn’t crash? I assume it’s sales but they don’t say so If you define launch as “first 24 hours” and then compare sales of XP 11 in its first 24 hours vs 12 in its first 24 … well. Most successful “launch” with no further context says nothing. Small note of caution - I work in marketing in a senior role so am well aware of how these things work. In this video I take a deep look at the differences between X-Plane 11 and X-Plane 12 in regards to graphics, audio, and performance. Kudos to LR marketing team for getting the word out finally. Well I find that very interesting seeing that our friends on the other side like to trout those low user numbers on steam as some marketing leading indicator as to how much interest there is in X Plane 12 when I remind them that it does not tell the whole story. ![]()
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